Recording is a Boutique Business – Everyone doesn’t have to like what you do!!!!!

Recording is a Boutique Business – Everyone doesn’t have to like what you do!!!!!

Many young and inexperienced Artists, Producers and Mixers make the mistake of thinking that they need to appeal to everyone. That everyone needs to like what they do.

Nothing could be further from the truth. As an Artist, if you could get 10% of the world to love your music, you’d be the biggest artist of all time. And as a Producer or Engineer, you can make a great living if that number is .000001%.

Think about this. How many Artists do you need to work with this year to be successful? 10? 20? Maybe even 50 depending on what you do. So why are you trying to appeal to a mass audience? You only need a handful of clients to build a career. And only THEY need to love what you’re doing.

Don’t get caught up in trying to be the next great Artist, Producer or Mixer. It really doesn’t matter. Get a small group of very loyal people who will see what you bring to the table as valuable and nurture that situation. Thinking small will payoff BIG. Good Luck.

I hope this message finds you. Well… Kenny

Kenny Gioia

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